For an innovation to take off, we need to source enough knowledge beforehand to help our clients to make the right decisions. We bring together multi-layered and multiple points of view in each of our projects.
Most importantly:
1) User perspective
2) Environmental and societal impact of a product or process
3) Market angle
4) Foresight – the long view of the future
We fit innovation processes together – together with our clients. Certain values are particularly important to us. We want an inclusive society based on solidarity and are committed to environmental protection and the rights of future generations. We work on most of our projects in the areas of future scenarios, new forms of work, digitalization, sustainability and health.
Mainly technology companies, but also other organizations, are the beneficiaries of our innovation process expertise. We focus on experience of the user, whether she is a patient receiving an innovative radiology procedure or more playful stuff like escape games made more challenging by artificial intelligence.
Our range of experience remains broad, from security technology to modern working environments and sustainable innovation.
How is it possible to make the digitalization process of funding plan creation inclusive and to optimize the networking of all participants?
We are collaborating with Siemens Healthineers AG to refine radiological approaches in computed tomography and interventional radiology. Through in-depth studies, interviews, observations and data analysis, we focus on improving both diagnostic and interventional procedures as well as the overall patient experience in these medical fields.
For each project we use the appropriate method. Here you can find a short overview.
Methods
Participant observation is similar to 'Contextual Inquiry' and is particularly used in the field of qualitative design research. This term describes the concept where the researcher actively participates in the environment of the person being observed, in order to gain deeper insights into their behavior and needs.
Context analysis is a method used to understand and evaluate the various external and internal factors that influence a particular situation or decision. It examines social, cultural, economic and technological factors to provide a comprehensive understanding of the surrounding framework in which a product, service or user interface is used. By analysing the context, we can better understand how our design decisions work in the real environment.
An in-depth interview is a qualitative research method in which researcher gains in-depth insights into participant’s individual experiences, opinions and perspectives. In contrast to standardized questions, the focus is on an open exchange which allows to delve deeper into individual needs, emotions and motivations. We use this method to explore unique perspectives that may not be as accessible through other research methods.
Methods
Feel free to contact us with any questions or specific concerns – we are happy to assist you and create a personalized roadmap for you.
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Anne is responsible for everything related to HR and has been ensuring the realization of upcoming projects and the strategic development of the company since the beginning. With her skills in implementing user interfaces, digital products at KITE can be realized with high quality, and the associated responsibility for quality assurance and aesthetics. She has been working on research and freelance projects since 2008, in which she explores possible futures of human-machine interaction. Depending on the scenario, context, resources, and user group, the studied interface designer proposes appropriate concepts and technologies for implementation - whether it's a "classic" graphical user interface, augmented reality, control via gestures, voice, gaze, or the use of machine learning principles. In doing so, she builds on the knowledge of those involved, existing structures, as well as established rituals and best practices in the respective and related industries. She has so far planned and executed projects in the areas of digital education, health, e-governance, living, industrial manufacturing processes, and communication technologies.